Search results
1 – 10 of 10Lu Yang, Nannan Yuan and Shichao Hu
To explore the state of this conditional Granger causality when other cities are not factors, we investigate housing market networks in China's major cities by using a combination…
Abstract
Purpose
To explore the state of this conditional Granger causality when other cities are not factors, we investigate housing market networks in China's major cities by using a combination of conditional Granger causality and network analysis.
Design/methodology/approach
Although housing market networks have been well discussed for different countries, the question of housing market networks in China's major cities based on the conditional causality perspective has yet to be answered.
Findings
We discover that second-tier cities are more influential than first-tier cities. Although the connectivity of the primary housing market is more complex than the diversified connectivity observed in the secondary housing market, both markets are scale-free networks that exhibit high stability. Moreover, we reveal that geographic conditions and economic development jointly determine the housing market's modular hierarchical structure. Our results provide meaningful information for both Chinese policymakers and investors.
Originality/value
By excluding the influence of other cities, our conditional Granger causality identifies the true casual relation between cities' housing markets. Moreover, it is the first paper to consider the primary housing market and secondary housing market separately. Specifically, Chinese prefer new house rather than second-hand house from both speculative and self-housing. Generally speaking, the new house price is lower than the second-hand house price since the new house is off-plan property. Therefore, understanding the difference between primary and secondary housing markets will provide useful information for both policymakers and speculators.
Details
Keywords
Ruibin Geng, Xi Chen and Shichao Wang
Endorsement marketing has been widely used to generate consumer attention, interest and purchase decisions among targeted audiences. Internet celebrities who become famous on the…
Abstract
Purpose
Endorsement marketing has been widely used to generate consumer attention, interest and purchase decisions among targeted audiences. Internet celebrities who become famous on the Internet are dependent on strategic intimacy to appeal to their followers. Our study aims to examine how multiple exposures to Internet celebrity endorsements influence consumers’ click and purchase decisions in the context of influencer marketing.
Design/methodology/approach
Based on a unique and representative dataset, the authors first model consumers’ choices for clicks and purchases with two panel fixed-effect logit models linking clicks and purchases with the frequency of exposure to Internet celebrity endorsement. To further control the endogeneity produced by the intercorrelation between the click and purchase models, the authors also adopt the two-stage Heckman probit structure to jointly estimate the two models using Maximum Likelihood Estimation. Robustness checks confirm the effectiveness of the models.
Findings
The results suggest that Internet celebrity endorsement plays a significant role in bringing referral traffic to e-commerce sites but is less helpful in affecting conversion to sales. The impact of repetitive Internet celebrity endorsements on consumers’ click decisions is U-shaped, but the role of Internet celebrities as online retailers will “shape-flip” this relationship to a negative linear relation.
Originality/value
Our study is the first to investigate the repetitive exposure effect of Internet celebrity endorsement. The results show a contradictory pattern with a wear-out effect of repetition in the advertising literature. This is the first study to show how the endorsing self, which is a common business model in influencer marketing, moderates the effectiveness of influencer marketing.
Details
Keywords
The literature on marriage formation neglects different pathways to marriage. This study focuses on arranged marriage, introduced marriage, and self-initiated marriage as three…
Abstract
The literature on marriage formation neglects different pathways to marriage. This study focuses on arranged marriage, introduced marriage, and self-initiated marriage as three main marriage pathways in East Asia and examines how people’s marriage pathway choices are associated with education and change over time in mainland China, Japan, South Korea, and Taiwan. Using data from the East Asian Social Survey, this study finds that education is associated with fewer arranged marriages and more self-initiated marriages and that more recent marriage cohorts also witness a decline in arranged marriages and an increase in self-initiated marriages. However, how introduced marriage is associated with education and change over time varies in four East Asian societies. The findings support the “developmentalism-marriage” framework that developmental idealism leads to modern marital practices.
Details
Keywords
Rensheng Wang, Cong Sun, Shichao Xiu, Dongming Liang and Bo Li
This paper aims to analyze the significance of machining parameters (workpiece’s rotational speed, magnet coil current and working gap) on final Ra (surface roughness) and…
Abstract
Purpose
This paper aims to analyze the significance of machining parameters (workpiece’s rotational speed, magnet coil current and working gap) on final Ra (surface roughness) and material removal rate (MRR) of workpiece in reciprocating magnetorheological polishing (RMRP) process.
Design/methodology/approach
The research is planned to analyze, model and predict the optimum machining parameters to anticipate final Ra and MRR by applying response surface methodology (RSM) and multiresponse optimization (desirability function approach). The experiments have been planned by design of experiments (DOE). Analysis of variance (ANOVA) is applied to determine the significances of machining parameters on RMRP performance characteristics.
Findings
Response surface plots for final Ra and MRR by RSM show that machining parameters are significant for the responses. The optimum machining parameters obtained are optimized by desirability function approach (DFA), and the optimum parametric combination has been validated by confirmatory experiments. The experimental results of the final Ra and MRR are deviated by 5.12% and 2.31% from the response results under the same optimization conditions, respectively.
Originality/value
In this study, the RMRP responses (final Ra and MRR) are improved at predicted input machining parameters condition obtained by RSM and DFA approach. Furthermore, the research results provide a reference for experimental design and optimization of MRP process.
Details
Keywords
Rensheng Wang, Cong Sun, Shichao Xiu, Qi Wang, Dongming Liang and Qi Zhao
This paper aims to study the effects of the processing parameters in the reciprocating magnetorheological polishing (RMRP) on abrasive particle trajectory by the simulation…
Abstract
Purpose
This paper aims to study the effects of the processing parameters in the reciprocating magnetorheological polishing (RMRP) on abrasive particle trajectory by the simulation analysis, which provides a basis for the machining uniformity of the workpiece.
Design/methodology/approach
The principle of the RMRP method is discussed, and a series of simulation analysis of the abrasive particle trajectory are performed to evaluate the effects of the workpiece’s rotational speed, the eccentric wheel’s rotational speed, the eccentricity and the frame gap on abrasive particle trajectory by using the RMRP method.
Findings
The processing parameters have a significant influence on the abrasive particle trajectory, and then the machining uniformity of the workpiece is affected. Under certain experimental conditions, the height difference of workpiece measuring points varies between 4 and 11 µm, and the height difference of equal radial measuring points is less than 1.5 µm by optimizing processing parameters.
Originality/value
In this study, the optimal processing parameters can be obtained by the simulation analysis of abrasive particle trajectory, which can replace the experimental methods to obtain the reasonable processing parameters for the machining uniformity of the workpiece. It provides references for the selection of processing parameter values in magnetorheological polishing process.
Details
Keywords
Rensheng Wang, Cong Sun, Shichao Xiu, Bo Li and Xiaohua Zhang
This paper aims to study the effects of the different processing parameters in the reciprocating magnetorheological polishing (RMRP) on the surface roughness (Ra) and material…
Abstract
Purpose
This paper aims to study the effects of the different processing parameters in the reciprocating magnetorheological polishing (RMRP) on the surface roughness (Ra) and material removal rate (MRR) of the workpiece surface.
Design/methodology/approach
The principle of RMRP method is discussed, and a series of the single factor experiments are performed to evaluate the effects of the workpiece’s rotational speed, the reciprocating frequency, the magnetic field strength, the working gap and the processing time on machining results using the RMRP device.
Findings
The RMRP method is effective and practical for K9 glass polishing, and the optimized processing parameters are obtained by the single factor experiments of RMRP. The surface roughness of the workpiece is reduced from 332 nm to 28 nm under optimized processing parameters.
Originality/value
In the present study, the RMRP method is proposed, and a system of experiments is carried out using the RMRP device. The RMRP device can improve the surface roughness and MRR of the K9 glass significantly. Furthermore, the test results provide references for reasonable selection of the processing parameters in magnetorheological polishing process.
Details
Keywords
Ruibin Geng, Shichao Wang, Xi Chen, Danyang Song and Jie Yu
With the popularity of social media and, recently, live streaming, internet celebrity endorsements have become a prevalent approach to content marketing for e-commerce sellers…
Abstract
Purpose
With the popularity of social media and, recently, live streaming, internet celebrity endorsements have become a prevalent approach to content marketing for e-commerce sellers. Despite the widespread use of social media and online communities, empirical studies investigating the economic value of user-generated content (UGC) and marketer-generated content (MGC) still lag behind. The purpose of this paper is to contribute both theoretically and practically to capture both first-order effects and second-order effects of internet celebrity endorsements on marketing outcomes in an e-commerce context.
Design/methodology/approach
This study conducts a cross-sectional regression to evaluate the economic value of internet celebrity endorsement, and a panel vector autoregressive model is adopted to examine the relationship between celebrities’ and consumers’ content marketing behaviors and e-commerce sales performance. The authors also adopt look-ahead propensity-score matching technique to correct for selection bias.
Findings
The empirical results show that the content generation efforts of marketers and the interaction behaviors between marketers and consumers will significantly influence the e-commerce sales, which refers to the first-order effects of internet celebrity endorsement. Moreover, interactions within the fan community exert second-order effects of content marketing on sales performance.
Originality/value
This paper provides new insights for e-commerce retailers to evaluate the economic values of internet celebrity endorsement, a new content marketing practice in e-commerce platform.
Details
Keywords
Guanchen Liu, Dongdong Xu, Zifu Shen, Hongjie Xu and Liang Ding
As an advanced manufacturing method, additive manufacturing (AM) technology provides new possibilities for efficient production and design of parts. However, with the continuous…
Abstract
Purpose
As an advanced manufacturing method, additive manufacturing (AM) technology provides new possibilities for efficient production and design of parts. However, with the continuous expansion of the application of AM materials, subtractive processing has become one of the necessary steps to improve the accuracy and performance of parts. In this paper, the processing process of AM materials is discussed in depth, and the surface integrity problem caused by it is discussed.
Design/methodology/approach
Firstly, we listed and analyzed the characterization parameters of metal surface integrity and its influence on the performance of parts and then introduced the application of integrated processing of metal adding and subtracting materials and the influence of different processing forms on the surface integrity of parts. The surface of the trial-cut material is detected and analyzed, and the surface of the integrated processing of adding and subtracting materials is compared with that of the pure processing of reducing materials, so that the corresponding conclusions are obtained.
Findings
In this process, we also found some surface integrity problems, such as knife marks, residual stress and thermal effects. These problems may have a potential negative impact on the performance of the final parts. In processing, we can try to use other integrated processing technologies of adding and subtracting materials, try to combine various integrated processing technologies of adding and subtracting materials, or consider exploring more efficient AM technology to improve processing efficiency. We can also consider adopting production process optimization measures to reduce the processing cost of adding and subtracting materials.
Originality/value
With the gradual improvement of the requirements for the surface quality of parts in the production process and the in-depth implementation of sustainable manufacturing, the demand for integrated processing of metal addition and subtraction materials is likely to continue to grow in the future. By deeply understanding and studying the problems of material reduction and surface integrity of AM materials, we can better meet the challenges in the manufacturing process and improve the quality and performance of parts. This research is very important for promoting the development of manufacturing technology and achieving success in practical application.
Details
Keywords
Hsiu-Yuan Tsao, Ming-Yi Chen, Hao-Chiang Koong Lin and Yu-Chun Ma
The basic assumption is that there is a symmetric relationship between review valence and rating, but what if review valence and rating were linked asymmetrically? There are few…
Abstract
Purpose
The basic assumption is that there is a symmetric relationship between review valence and rating, but what if review valence and rating were linked asymmetrically? There are few studies which have investigated the situations in which positive and negative online reviews exert different influences on ratings. This study considers brand strength as having an important moderating role because the average rating of existing reviews for a particular product is a heuristic cue for decision makers. Thus, the purpose of this paper is to argue that an asymmetric relationship between review content valence and numerical rating will depend on brand strength.
Design/methodology/approach
The authors have conducted a sentiment analysis via text mining, using self-developed computer programs to retrieve a data set from the TripAdvisor website.
Findings
This study finds there is an asymmetric relationship between review valence (verbal) and numerical rating. The authors further find brand strength to have an important moderating role. For a stronger brand, negative review content will have a greater impact on numerical ratings than positive review content, while for a weaker brand, positive review content will have a greater impact on numerical ratings than negative review content.
Practical implications
Marketers could adopt sentiment analysis via text mining of online reviews as a valid measure or predictor of consumer satisfaction or numerical ratings. Strong brands should direct more attention to negative reviews, because in such reviews the negative impact transcends the positive. In contrast, weak brands should aim to exploit as many positive reviews as possible to minimize the impact of any negative reviews.
Originality/value
This study finds there is an asymmetric relationship between review valence (verbal) and numerical rating and considers brand strength to play an important moderating role. The authors have used real data from the TripAdvisor website, which allow people to express themselves in an unsolicited manner, and linked these with the results from the sentiment analysis.
Details
Keywords
Wang Zhang, Lizhe Fan, Yanbin Guo, Weihua Liu and Chao Ding
The purpose of this study is to establish a method for accurately extracting torch and seam features. This will improve the quality of narrow gap welding. An adaptive deflection…
Abstract
Purpose
The purpose of this study is to establish a method for accurately extracting torch and seam features. This will improve the quality of narrow gap welding. An adaptive deflection correction system based on passive light vision sensors was designed using the Halcon software from MVtec Germany as a platform.
Design/methodology/approach
This paper proposes an adaptive correction system for welding guns and seams divided into image calibration and feature extraction. In the image calibration method, the field of view distortion because of the position of the camera is resolved using image calibration techniques. In the feature extraction method, clear features of the weld gun and weld seam are accurately extracted after processing using algorithms such as impact filtering, subpixel (XLD), Gaussian Laplacian and sense region for the weld gun and weld seam. The gun and weld seam centers are accurately fitted using least squares. After calculating the deviation values, the error values are monitored, and error correction is achieved by programmable logic controller (PLC) control. Finally, experimental verification and analysis of the tracking errors are carried out.
Findings
The results show that the system achieves great results in dealing with camera aberrations. Weld gun features can be effectively and accurately identified. The difference between a scratch and a weld is effectively distinguished. The system accurately detects the center features of the torch and weld and controls the correction error to within 0.3mm.
Originality/value
An adaptive correction system based on a passive light vision sensor is designed which corrects the field-of-view distortion caused by the camera’s position deviation. Differences in features between scratches and welds are distinguished, and image features are effectively extracted. The final system weld error is controlled to 0.3 mm.
Details